Independent partner for premium spirits ventures

about us

Crafting Brands.
Connecting Stock.
Navigating Markets.

ABV Spirits is an independent consulting and commercial firm operating at the intersection of spirits branding, supply chain optimisation and bulk trading.

Our clients range from brand founders to independent bottlers, cask investors, and importers.

We structure our work across four strategic service areas, giving you targeted, actionable support at every stage of the spirits value chain.

With experience working for brand owners (Whyte & Mackay, Fox Fitzgerald Brands), importers (La Maison Du Whisky), and retailers (Carrefour, Nicolas), I’ve had the opportunity to navigate the spirits industry from multiple angles. Over time, I saw how industry players often looked for a partner who could support the full value chain with clarity and independence. ABV Spirits was born from that insight: to offer tailored, hands-on support in brand creation, stock movement, and strategic trade.
Thomas Picard
Thomas PicardCEO
our services

Liquid to Shelf

We combine operational rigor with strategic vision and deep knowledge of how the spirits industry works behind the scenes.

Whether you’re building a brand, moving liquid or optimising your supply chain, ABV Spirits is your independent, reliable partner.

Brand Strategy

Helping new and evolving brands define their voice and identity, stand out on shelf, and scale with intent.

  • Brand concept, naming & storytelling
  • Visual identity & packaging direction
  • Pricing architecture & cost management
  • Go-to-market strategy
  • Launch & activation planning

Operational Support

Working with trusted partners to ensure your product flows from warehouse to market without friction.

  • Sourcing dry goods (bottles, labels, closures)
  • Inventories - casks, bottled goods, materials
  • Bottling coordination (UK & EU)
  • Spirit movement (in vessels or bottles), customs
  • Transport brokerage (cask to tanker, finished stock pallets)
  • Sample management (request & movement)

Market Access

Get connected to the right people with the relevant story, offer, and channel strategy

  • Distributor / importer recommendations
  • Trade fair representation
  • Market insights: channel mapping & competitive benchmarking
  • Independent Sales Partner

Spirit Brokerage

We connect buyers and sellers across the value chain — always with discretion, clarity and speed.

  • Sourcing of aged and new-fill casks (mainly whisky & rum)
  • Bulk spirits deals: IBCs, tankers, bottled stock
  • Third-party / white label brands
  • Liquidity support
  • Valuation insights & deal structuring
just a few of our partners
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